Aptar Reboul
Aptar Beauty Welcomes Comité Colbert
Aptar Beauty was honored to have recently welcomed Benedicte Epinay, CEO, Comité Colbert to visit behind the scenes of our Aptar Reboul site as we celebrate 100 years of Aptar Reboul’s “Savoir-Faire” in creating beautiful lipstick cases.
A unique combination of expertise
The Aptar Reboul facility masters the complete lipstick production chain, from design to decoration offering a unique expertise on both metal stamping, deep-stamping, and plastic injection.
Lipstick among an era of circular economy
« With more consumers engaged in waste reduction and circular economy, and more restrictive regulations, key players of the lipstick industry – brands, manufacturers and distributors – strengthen their efforts to tackle the issue of single use packaging. »
After fast food and fast fashion, consumer behaviors are trending toward slower, healthier consumption meant to reduce environmental impact. Consuming less – and consuming better quality – is the standard behind these new “slow” movements, explains Pascale Brousse, Trend Sourcing agency founder and sustainable beauty expert
Overview of more than a century of Lipstick innovation
Aptar Reboul was founded in 1921 and supported many Lipstick innovations. Sandrine Bréchon, R&D Manager, Aptar Reboul, reviews 120 years of lipstick through four major innovations, and considers what tomorrow’s lipstick might be.
“While lipstick was reserved to the elite for thousands of years, it became widespread in the late 19th century when brands like Guerlain began to market their own collections. The pin-up phenomena after WWII made lipstick an extremely popular beauty product.”
